All Episodes
Displaying episodes 1 - 8 of 8 in total
Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global
Every B2B marketer says they are customer centric. It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? ...
AI Content - The Copywriters View with Glenn Sturgess
We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots ar...
Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and h...
Mastering Product Idea Validation and Building A Fanbase with Sam Dickie
Welcome back to The Sausage Factory!In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate you...
Write what you want to read - building a content community with Deborah Carver from Content Technologist
This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shar...
Building a Global Content team: Creating a framework for success with James Ainsworth from iManage
In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest run...
Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..
In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in con...
Welcome to The Sausage Factory!
Hello and welcome to The Sausage Factory! A side eye view on the world of content marketing. In our first episode we introduce the guys behind the mics, Matt & Mark. W...
