The Sausage Factory

This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to read. 

We also talk about two big content events that have been making waves recently, the Barbie film and the shift from Twitter to X…

--- What we discuss ---

- An introduction to Deborah

- The blend - from writing poems to creating newsletters, learning the art of making great content

- The difference between traditional publishing and digital content marketing

- Write what you want to read - how to publish quick but publish tidy 

- Why Deborah started The Content Technologist
- Understanding GA4 for content marketers and what the ideal set up looks like

- Matt’s bangers - Deborah shares a great piece of content that has caught her eye recently

- Sausage of death -She also shares her sausage of death, a piece of content that keeps her up at night

- Next on The Sausage Factory

--- Connections —

- Deborah’s Linkedin: https://www.linkedin.com/in/debcarver/

- The Content Technologist - https://www.content-technologist.com/

- The Rockee site: https://rockee.io/

- Rockee Twitter: https://twitter.com/Rockee_io

- Rockee Linkedin: https://www.linkedin.com/company/rockee/