AI Content - The Copywriters View with Glenn Sturgess

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We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more! 

And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.

--- What we discuss ---
- An introduction to Glenn 
- The blend - changes in the content and copy space
- User experience - it always comes back to the reader
- Early Artificial Intelligence predictions and realities  
- Humans vs robots
- What is content design?
- Why creating content is like running a bakery
- Matt’s bangers - Glenn shares A self-help guide for copywriters by Dan Nelken
- Sausage of death (think Room 101 of content) - Glenn shares his sausage of death, a French ski equipment company, who just can’t seem to get their email marketing right...

--- Connections —
- Glenn’s Linkedin: https://www.linkedin.com/in/glennsturgess/
- Glenn’s Twitter: https://twitter.com/bigbagofblog
- Rockee Twitter: https://twitter.com/Rockee_io\
- Rockee Linkedin: https://www.linkedin.com/company/rockee/

Creators and Guests

Mark Willis
Host
Mark Willis
Creative director, copywriter, and sausage enthusiast.
Matt Laybourn
Host
Matt Laybourn
Building @rockee_io - the content feedback platform in public 🤘🏻 Next goal is £1k MRR. I'm also a dog dad and damnnnn proud of it 🐶
Glenn Strugess
Guest
Glenn Strugess
Director of Copy at Write This Way
Lydia Melvin
Editor
Lydia Melvin
The Virtual Assistant for Indie Hackers. Here to help you reach Ramen profitability and then some 🚀 Digital nomad 💻
AI Content - The Copywriters View with Glenn Sturgess
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