In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry.
Sponsored by https://www.rockee.io - the content feedback platform
Latest Episodes
Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global
Every B2B marketer says they are customer centric. It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? ...
AI Content - The Copywriters View with Glenn Sturgess
We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots ar...
Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix
This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and h...
Mastering Product Idea Validation and Building A Fanbase with Sam Dickie
Welcome back to The Sausage Factory!In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate you...
Write what you want to read - building a content community with Deborah Carver from Content Technologist
This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shar...
